How to Understand New Pool Pricing?

January 28th, 2026

5 min. read

By Bryan Ashbaugh

How to Understand New Pool Pricing?
How to Understand New Pool Pricing?
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Everyday pool builders advertise “starting in the $40,000s.” Only for customers to find the actual cost closer to $70,000s or more. It’s because there’s no such thing as a truly “standard” pool.

Pool pricing isn’t driven by a single number or package. Specifically, one major variable is backyard access. Limited access for construction crews dramatically increases the cost. That is why two pools that look identical on paper can end up with very different final costs.

Here in Arizona, most finished pools end up costing in the mid-$60,000 range. Focusing on “starting prices” alone often creates unrealistic expectations. That’s how homeowners end up surprised or frustrated.

A pool is one of the largest investments you’ll make in your home. Unlike many purchases, its true cost isn’t just upfront. Long-term maintenance and energy efficiency play a role in the total cost.

Learn why companies use misleading terms like “base packages.” Next, we will help you understand how much a new pool should cost. So, your pool project finishes without unexpected surprises.

Table of Contents

How Material Choice Impacts Cost?

The material used to build the pool changes the prices more than any other feature. Experienced designers know the surface and structure you choose quietly determine long-term maintenance and how forgiving your pool is to Arizona’s soil and climate. Long term costs vary dramatically with different pool interior finishes. Understanding pool materials maintenance and durability supports making better decisions.

Materials Determine the Cost

Shasta designer Scott Powers explains, “Two pools can look identical on paper, the materials however determine whether you will need normal maintenance or risking expensive repairs ten years from now.”

Vinyl Liner Pools: The Budget Choice

Vinyl pools cost $35,000 to $65,000 to install. For a medium-sized pool with basic patio, expect $35,000-$45,000.

What affects vinyl pool pricing:

  • Your location and local labor costs
  • Pool shape (rectangles cost less than custom curves)
  • Liner thickness (20-30 mil options)
  • Wall panel material (steel, polymer, or aluminum)

The catch with vinyl? You'll replace that liner every 5-9 years at around $4,500 each time. That's not optional maintenance. It's mandatory.

Fiberglass Pools: The Middle Ground

Fiberglass installations run $55,000 to $100,000. The shell itself is $30,000 to $60,000, then you add:

  • Excavation: $3,000-$7,000
  • Delivery and crane setup: $3,000-$6,000
  • Plumbing and electrical: $4,000-$6,000

Fiberglass pools cost more upfront than vinyl, but they're the cheapest to maintain long-term. Annual maintenance averages just $500-$1,500.

Concrete Pools: The Premium Option

Concrete pools cost $50,000 to $120,000. The high price reflects the labor-intensive process:

  • Hand-shaped construction
  • Custom design capabilities
  • Premium finishing options
  • Complex installation requirements

Concrete maintenance costs $2,700-$4,000 annually. Plus resurfacing every 10-20 years at $8,000-$15,000.

How Size and Features Drive Your Final Price?

Pool size and features do affect the final price. However, many core costs stay the same regardless of size. For example, many pools have the same permit and equipment costs. What really changes the final number is how the pool is built and equipped.

Larger pools require more plumbing and often more structural preparation.

Scott Powers, a senior Shasta designer, explains, “Two pools can be similar in size, once you factor in access, excavation time, and equipment requirements, the pricing can move dramatically.”

Custom elements increase the price fastest because they require additional engineering and labor time.

Before You Talk to a Pool Builder, Ask These 5 Questions

Most pricing surprises happen because homeowners don’t know what to ask upfront. These five questions help you compare builders honestly and avoid hidden costs.

Read the 5 Questions Every Pool Buyer Should Ask

Before You Talk to a Pool Builder, Ask These 5 Questions

 

What Cost Per Square Foot Really Means

Most pool companies quote prices between $50 to $125 per square foot. The variation comes down to material quality, how complex your design gets, and where you live.

Cost per square foot actually drops slightly as your pool gets bigger. Equipment installation, permits, and excavation setup don't scale directly with size.

Pool Size and What It Actually Costs You

A 12×24-foot vinyl pool might run $45,000 to $70,000, while a 20×40-foot concrete pool often hits $120,000 or more.

Prices for standard sizes:

  • Small (10'×20'): $26,000-$70,000
  • Medium (14'×28'): $34,000-$98,000
  • Large (16'×32'): $40,960-$128,000
  • Extra large (20'×40'): $64,000-$200,000

Popular Add-Ons That Add Up Fast

Pool features can make or break your budget. LED lighting runs $1,500-$3,500 and transforms night swimming. Heating adds $1,500 for basic gas heaters up to $5,000 for heat pumps.

Water features vary wildly. Simple bubblers cost $1,000-$2,500 each, while elaborate waterfalls can hit $25,000. Automatic safety covers provide peace of mind at $12,000-$17,000, but they're not just a luxury if you have young children.

Why 5 Pool Bids Can Look So Different Even for the “Same” Pool

If pricing still feels inconsistent, this breakdown explains why five builders can quote five very different numbers and how to compare them fairly.

See Why Pool Bids Rarely Match

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Next Steps for Your Pool Investment

So where does this leave you? You started this article wondering why pool prices seemed so random and unpredictable. Now you understand that the "mystery" isn't really a mystery at all.

Fiberglass balances upfront investment with the least amount of maintenance. Concrete costs more but offers unlimited customization.

You're committing to years of ownership costs that many homeowners underestimate. Monthly chemicals to liability insurance represents just the beginning of your investment.

Our cost calculators can give realistic expectations. Get multiple quotes as the best builders welcome comparisons. Choose features that add value and not just visual appeal. Most importantly, work with builders who explain their pricing.

At Shasta Pools, we've helped Arizona homeowners understand pool costs for decades. We believe transparent pricing leads to better decisions and happier customers. We are always here to help you make sense of all the costs.

Key Takeaways

Understanding pool pricing helps you make informed decisions about this major home investment, from initial costs to long-term ownership expenses.

  • Pool type determines your budget range: Vinyl pools start at $35,000-$65,000, fiberglass ranges $55,000-$100,000, and concrete pools cost $50,000-$120,000+

  • Size and features significantly impact total cost: Expect $50-$125 per square foot, with popular additions like LED lighting ($1,500-$3,500) and heating systems ($1,500-$5,000).

FAQs

Q1. What is the average cost range for installing an inground pool? The average cost for an inground pool installation typically ranges from $40,000 to $100,000, depending on factors such as pool type, size, and features.

Q2. How do different pool types compare in terms of cost and maintenance? Vinyl liner pools are the least expensive to install but require liner replacement every 5-9 years. Fiberglass pools have moderate upfront costs and the lowest long-term maintenance expenses. Concrete pools are the most expensive to install and maintain but offer the most customization options and durability.

Q3. What are some popular pool features and their approximate costs? Popular pool features include LED lighting ($1,500-$3,500), heating systems ($1,500-$5,000 for gas heaters or heat pumps), water features like bubblers ($1,000-$2,500 each), and safety covers ($12,000-$17,000 for automatic covers).

Q4. How much should I budget for ongoing pool maintenance? Monthly pool maintenance costs typically range from $80 to $300, depending on whether you choose DIY care or professional services. Additionally, budget for chemical costs ($100-$200 monthly), increased energy bills, and periodic repairs or renovations such as liner replacements or resurfacing.

Q5. What are some ways to save money when planning a new pool installation? To save money on a new pool, use online cost calculators for initial estimates, get multiple quotes from reputable builders, prioritize energy-efficient features, and carefully plan the pool size and design to avoid costly changes later. Also, consider the long-term costs of ownership when making decisions about pool type and features.

References

Homeguide.com How much does a concrete pool cost?

Nerdwallet.com How Much a Pool Costs in 2026

Bryan Ashbaugh

Bryan Ashbaugh is a pool industry writer and product expert at Shasta Pool Supply and Shasta Pools, where he’s dedicated to helping homeowners and pool professionals make informed decisions about their pool care and equipment. With years of hands-on experience in pool service and retail, Bryan combines real-world expertise with clear, trustworthy advice. He’s passionate about simplifying pool ownership through helpful how-to guides, honest product insights, and the latest innovations in pool technology.